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Campaign Materials

Digital

Programmatic Display ads served to matched member identifiers in PA,FL,OH,MN,NC,MI,GA,CO,AZ,KY,ME,WI,IA,NV,MT.

Facebook ads served to matched member profiles in PA,FL,OH,MN,NC,MI,GA,CO,AZ,KY,ME,WI,IA,NV,MT.

Phones

Message Guidance

Mail

Alaska

Senate/Congressional Slate
This is a slate that went to members and retirees in Alaska with a score of 40+.

Arizona

VBM Ballot Request
This piece went to members and retirees in AZ with a score of 60+.

VBM Chase 1
This piece went to members and retirees in AZ, FL, IA, MI, MN, NC, PA, WI with a score of 60+.

Persuasion 1 – Presidential
This piece went to members and retirees in AZ with a score of 40+.

AZ Persuasion 2 Senate
This piece went to members and retirees with a 40+ score.

Persuasion 3 – President/Senate
This piece went to members and retirees with a 40+ score.

AFSCME Votes
This piece was sent to members and retirees in AZ, FL, IA, MI, MN, NC, NV, PA and WI with scores from 40-97.5. This piece contained a mask that said AFSCME Votes (see artwork).

California

CA 39 and 48 Member Persuasion
These pieces went to members and retirees in CA CD 39 and 48 with a score of 40+.

Colorado

Biden leadership
This piece went to members and retirees in CO, GA, KY, ME, MT and OH with a score of 40+.

Biden Health Care
This piece went to members and retirees in CO, GA, KY, ME, MT and OH with a score of 40+.

Pro Senate – page 1 page 2
This piece went to members and retirees in CO, GA, KY, ME with a score of 40+.

Florida

VBM Ballot Request
This piece went to members and retirees in FL with a score of 60+.

VBM Chase 1
This piece went to members and retirees in AZ, FL, IA, MI, MN, NC, PA, WI with a score of 60+.

Persuasion 1- Presidential
This piece went to members and retirees in FL with a score of 40+.

AFSCME Votes
This piece was sent to members and retirees in AZ, FL, IA, MI, MN, NC, NV, PA and WI with scores from 40-97.5. This piece contained a mask that said AFSCME Votes (see artwork).

Georgia

VBM Ballot Request
This piece went to members and retirees in GA with a score of 60+.

Biden leadership
This piece went to members and retirees in CO, GA, KY, ME, MT and OH with a score of 40+.

Biden Health Care
This piece went to members and retirees in CO, GA, KY, ME, MT and OH with a score of 40+.

Pro Senate – page 1 page 2
This piece went to members and retirees in CO, GA, KY, ME with a score of 40+.

VBM/Early Vote
This piece went to members and retirees in GA with a score of 60+.

GA Biden Senate
This piece went to members and retirees with a score of 40+.

VBM Deadline
This piece went to members and retirees in GA, ME, MT, OH with a score of 60+.

Biden Working Families – page 1 page 2
This piece went to members and retirees in GA, ME and OH with a score of 40+.

Senate Contrast
This piece was sent to members and retirees in GA with a score of 40+.

Presidential Contrast
This piece went to members and retirees in GA, ME and OH with a 40+ score.

Biden GOTV
This piece went to members and retirees in GA, ME and OH with a 40+ score.

Illinois

Illinois 6/13/14 Round 1
These pieces went to members and retirees in IL CD 6, 13 and 14 with a score of 40+.

Illinois CD-6
This piece went to members and retirees in CD-6 with a score of 40+.

Illinois CD-14
This piece went to members and retirees in CD-14 with a score of 40+.

Illinois CD-13
This piece went to members and retirees in CD 13 with a score of 40+.

Iowa

VBM Ballot Request
This piece went to members and retirees in IA with a score of 60+.

VBM Chase 1
This piece went to members and retirees in AZ, FL, IA, MI, MN, NC, PA, WI with a score of 60+.

Persuasion 1 – Presidential
This piece went to members and retirees in IA with a score of 40+.

IA Persuasion 2 Senate
This piece went to members and retirees in IA with a score of 40+.

Iowa 2 Member Persuasion
This piece went to members and retirees in IA 2 with a score of 40+.

Statewide Slate
This is a slate piece that went to members and retirees with a 40+ score in NC, MI, PA and IA.

Iowa 3 Persuasion Senate
This went to members and retirees with a score of 40+.

AFSCME Votes
This piece was sent to members and retirees in AZ, FL, IA, MI, MN, NC, NV, PA and WI with scores from 40-97.5. This piece contained a mask that said AFSCME Votes (see artwork).

Kentucky

Biden leadership
This piece went to members and retirees in CO, GA, KY, ME, MT and OH with a score of 40+.

Biden Health Care
This piece went to members and retirees in CO, GA, KY, ME, MT and OH with a score of 40+.

Pro Senate – page 1 page 2
This piece went to members and retirees in CO, GA, KY, ME with a score of 40+.

VBM/Early Vote
This piece went to members and retirees in KY with a score of 60+.

VBM Postcard
This went to members and retirees in KY/ME with a score of 40+.

Maine

Biden leadership
This piece went to members and retirees in CO, GA, KY, ME, MT and OH with a score of 40+.

Biden Health Care
This piece went to members and retirees in CO, GA, KY, ME, MT and OH with a score of 40+.

Pro Senate – page 1 page 2
This piece went to members and retirees in CO, GA, KY, ME with a score of 40+.

VBM/Early Vote
This piece went to members and retirees in ME with a score of 60+.

VBM Deadline
This piece went to members and retirees in GA, ME, MT, OH with a score of 60+.

VBM Postcard
This went to members and retirees in KY/ME with a score of 40+.

ME Biden Senate
This piece went to members and retirees with a score of 40+.

VBM Deadline
This piece went to members and retirees in GA, ME, MT, OH with a score of 60+.

Biden Working Families – page 1 page 2
This piece went to members and retirees in GA, ME and OH with a score of 40+.

Senate Contrast
This piece was sent to members and retirees in GA and ME with a score of 40+.

Presidential Contrast
This piece went to members and retirees in GA, ME and OH with a 40+ score.

Biden GOTV
This piece went to members and retirees in GA, ME and OH with a 40+ score.

Maryland

Maryland Ballot 1
Sent to all members and retirees in Maryland.

Maryland Ballot 2 – page 1 page 2
Sent to all members and retirees in Maryland.

Michigan

VBM Ballot Request
This piece went to members and retirees in MI with a score of 60+.

VBM Chase 1
This piece went to members and retirees in AZ, FL, IA, MI, MN, NC, PA, WI with a score of 60+.

Persuasion 1 – Presidential
This piece went to members and retirees in MI with a score of 40+.

MI Persuasion 2 – Senate
This piece went to members and retirees in Michigan with a score of 40+.

MI 8 Member Persuasion
This went to members and retirees in MI 8 with a score of 40+.

MI Statewide Slate
This is a slate piece that went to members and retirees with a 40+ score in NC, MI, PA and IA.

MI Persuasion 3 – Senate
This went to members and retirees with a 40+ score.

AFSCME Votes
This piece was sent to members and retirees in AZ, FL, IA, MI, MN, NC, NV, PA and WI with scores from 40-97.5. This piece contained a mask that said AFSCME Votes (see artwork).

Minnesota

VBM Ballot Request
This piece went to members and retirees in MN with a score of 60+.

VBM Chase 1
This piece went to members and retirees in AZ, FL, IA, MI, MN, NC, PA, WI with a score of 60+.

Persuasion 1 – Presidential
This piece went to members and retirees in MN with a score of 40+.

MN 7 Member Persuasion
This piece went to members and retirees in MN 7 with a score of 40+.

Persuasion 2 – Senate
This piece went to members and retirees with a 40+ score.

AFSCME Votes
This piece was sent to members and retirees in AZ, FL, IA, MI, MN, NC, NV, PA and WI with scores from 40-97.5. This piece contained a mask that said AFSCME Votes (see artwork).

Missouri

Missouri Gov
Missouri Gov piece that went to members and retirees with a 40+ score.

Missouri Gov/Ballot Slate
MO Ballot/Gov piece that went to all registered members and retirees.

Montana

VBM Ballot Request
This piece went to members and retirees in MT with a score of 60+.

Montana Values
This piece went to members and retirees in MT with a score of 40+.

Biden leadership
This piece went to members and retirees in CO, GA, KY, ME, MT and OH with a score of 40+.

Biden Health Care
This piece went to members and retirees in CO, GA, KY, ME, MT and OH with a score of 40+.

VBM/Early Vote
This piece went to members and retirees in MT with a score of 60+.

VBM Deadline
This piece went to members and retirees in GA, ME, MT, OH with a score of 60+.

MT Gov/AG
This piece went to members and retirees in MT with a score of 40+.

Senate Persuasion
This piece went to members and retirees with a 40+ score.

Statewide Slate
This piece went to members and retirees with a 40+ score.

Nevada

Presidential Persuasion
This piece went to members and retirees in NV with a score of 40+.

Biden GOTV
This piece went to members and retirees with a 40+ score.

New Jersey

NJ 2 Member Persuasion
This piece went to members and retirees in NJ CD 2 with a score of 40+.

New York

NY 11 Member Persuasion
This piece went to members and retirees in NY 11 with a score of 40+.

NY 19 Member Persuasion
This piece went to members and retirees in NY 19 with a score of 40+.

NY 22 Member Persuasion
This piece went to members and retirees in NY 22 with a score of 40+.

Nevada

Persuasion 1- Presidential
This piece went to members and retirees in NV with a score of 40+.

AFSCME Votes
This piece was sent to members and retirees in AZ, FL, IA, MI, MN, NC, NV, PA and WI with scores from 40-97.5. This piece contained a mask that said AFSCME Votes (see artwork).

North Carolina

VBM Ballot Request
This piece went to members and retirees in NC with a score of 60+.

VBM Chase 1
This piece went to members and retirees in AZ, FL, IA, MI, MN, NC, PA, WI with a score of 60+.

Persuasion 1- Presidential
This piece went to members and retirees in NC with a score of 40+.

NC Persuasion 2 Senate
This piece went to members and retirees with a score of 40+.

Statewide Slate
This is a slate piece that went to members and retirees with a 40+ score in NC, MI, PA and IA.

Statewide Slate 2
This piece went to members and retirees with a 40 score.

AFSCME Votes
This piece was sent to members and retirees in AZ, FL, IA, MI, MN, NC, NV, PA and WI with scores from 40-97.5. This piece contained a mask that said AFSCME Votes (see artwork).

Ohio

VBM Ballot Request
This piece went to members and retirees in OH with a score of 60+.

Biden leadership
This piece went to members and retirees in CO, GA, KY, ME, MT and OH with a score of 40+.

Biden Health Care
This piece went to members and retirees in CO, GA, KY, ME, MT and OH with a score of 40+.

VBM/Early Vote
This piece went to members and retirees in OH with a score of 60+.

VBM Deadline
This piece went to members and retirees in GA, ME, MT, OH with a score of 60+.

Ohio Supreme Court
This piece went to members and retirees in Ohio with a score of 40+ focused on the State Supreme Court.

Biden Working Families – page 1 page 2
This piece went to members and retirees in GA, ME and OH with a score of 40+.

Presidential Contrast
This piece went to members and retirees in GA, ME and OH with a 40+ score.

Biden GOTV
This piece went to members and retirees in GA, ME and OH with a 40+ score.

Biden/Supreme Court Slate
OH GOTV/Biden/Supreme Court minus CD 1. Went to members and retirees with a score of 40+ except for CD 1.

CD 1 Persuasion
OH CD 1 persuasion went to members and retirees with a 40+ score.

Statewide Slate
OH CD1/Supreme Court/Biden slate went to members and retirees with a 40+ score in CD 1.

Pennsylvania

VBM Ballot Request
This piece went to members and retirees in PA with a score of 60+.

VBM Chase 1
This piece went to members and retirees in AZ, FL, IA, MI, MN, NC, PA, WI with a score of 60+.

Persuasion 1 – Presidential
This piece went to members and retirees in PA with a score of 40+.

PA 8 and 10 Member Persuasion
These pieces went to members and retirees in PA CD 8 and CD 10 with a score of 40+.

Persuasion 2 – Presidential
This piece went to members and retirees with a 40+ score.

Statewide Slate
This is a slate piece that went to members and retirees with a 40+ score in NC, MI, PA and IA.

AFSCME Votes
This piece was sent to members and retirees in AZ, FL, IA, MI, MN, NC, NV, PA and WI with scores from 40-97.5. This piece contained a mask that said AFSCME Votes (see artwork).

Texas

TX Biden Senate
This piece went to members and retirees with a score of 40+ except TX Local 1624 where this piece went to members with a score of 60+.

Senate/Congressional Slate
This is a slate that went to members and retirees in Texas with a score of 40+.

Wisconsin

VBM Ballot Request
This piece went to members and retirees in WI with a score of 60+.

VBM Chase 1
This piece went to members and retirees in AZ, FL, IA, MI, MN, NC, PA, WI with a score of 60+.

Persuasion 1 – Presidential
This piece went to members and retirees in WI with a score of 40+.

Persuasion 2 – Presidential
AFSCME 2044- this piece went to members and retirees with a 40+ score.

AFSCME Votes
This piece was sent to members and retirees in AZ, FL, IA, MI, MN, NC, NV, PA and WI with scores from 40-97.5. This piece contained a mask that said AFSCME Votes (see artwork).

Retirees

Make a plan to vote: Education Ads
Facebook ads to a look-alike modeled audience of our AFSCME Retirees member list.
Programmatic Pre-roll to left-leaning members over 55.

Member Political Video Ads
Facebook and Programmatic Pre-roll to matched members in AZ, CO, FL, GA, IA, KY, ME, MI, MN, MT, NC, NH, NV, OH, PA, VA, WI.

AFSCME Retirees Vote #1
Facebook and Programmatic Pre-roll to matched members in AZ, CO, FL, GA, IA, KY, ME, MI, MN, MT, NC, NH, NV, OH, PA, VA, WI.

AFSCME Retirees Vote #2
Facebook and Programmatic Pre-roll to matched members in AZ, CO, FL, GA, IA, KY, ME, MI, MN, MT, NC, NH, NV, OH, PA, VA, WI.

AFSCME Retirees Vote #3
Facebook and Programmatic Pre-roll to matched members in AZ, CO, FL, GA, IA, KY, ME, MI, MN, MT, NC, NH, NV, OH, PA, VA, WI.

Edith Testimonial
These pieces went to retirees in AZ, FL, MI, N, PA, WI, CO, GA, IA, ME, MN, NH, NV, OH, TX, VA, NE with a score of 60+

Biden Proven Fighter
These pieces went to retirees in AZ, FL, MI, N, PA, WI, CO, GA, IA, ME, MN, NH, NV, OH, TX, VA, NE with a score of 60+